Good Technologies sought an efficient distribution method to supply resellers with branded merchandise for promoting the company’s wireless messaging product line. The manufacturer wanted to offer items to the sales force at cost while opening the merchandise to all other potential customers for the regular retail price. As a solution, WIN built a company store that meshed seamlessly with visual and functional elements of Good Technologies’ existing website.
Good’s certified resellers received a discount code to be entered on their initial login. The store then displayed the reduced pricing for these approved accounts while posting only the MSRP for all other users. WIN also included back-end tools that enabled the store manager to create new product categories, add additional merchandise with uploaded photos, and configure the inventory tracker to automatically re-order specific items when supplies fell below preset levels.